A Letter to 2044
When my daughter was born, I found myself imagining the world she'll live in at 18, in 2044. A letter with the predictions I actually believe — and what I'm betting will still matter beneath them.
Henrique Nobrega
Chief Technology Officer
Leader in digital transformation, AI, and educational products. Founder of Ctrl+Play and CTO of CNA.
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The chasm between the demo and production
Why most AI projects look simple in the demo and take 10x longer in real life, and what changes when you are the executive at the wheel.
The Role Survived, but the Work Moved Elsewhere
Chapter 4 of Reshuffle shows that jobs don't vanish because tasks are automated. They vanish because the architecture of work changes. And that changes everything for leaders.
Doing the Same Thing with AI Isn't Transformation
Continuing Reshuffle: chapter 3 shows that adopting AI without rethinking how the system works is optimizing something that maybe shouldn't exist anymore.
You're looking at AI from the wrong angle
The book Reshuffle by Sangeet Paul Choudary changed my perspective on AI's real economic impact. It's not about doing things faster. It's about connecting what was fragmented.
A chart at IFA 2026 that shows where the world stands with AI
At the Las Vegas show, a waffle chart showed 8.1 billion people by level of AI use. Most haven't used it yet. We're at the beginning of the wave.