The Role Survived, but the Work Moved Elsewhere
Chapter 4 of Reshuffle shows that jobs don't vanish because tasks are automated. They vanish because the architecture of work changes. And that changes everything for leaders.
Henrique Nobrega
Chief Technology Officer
Leader in digital transformation, AI, and educational products. Founder of Ctrl+Play and CTO of CNA.
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Doing the Same Thing with AI Isn't Transformation
Continuing Reshuffle: chapter 3 shows that adopting AI without rethinking how the system works is optimizing something that maybe shouldn't exist anymore.
You're looking at AI from the wrong angle
The book Reshuffle by Sangeet Paul Choudary changed my perspective on AI's real economic impact. It's not about doing things faster. It's about connecting what was fragmented.
A chart at IFA 2026 that shows where the world stands with AI
At the Las Vegas show, a waffle chart showed 8.1 billion people by level of AI use. Most haven't used it yet. We're at the beginning of the wave.
I use coding tools to organize my life (and it works better than any productivity app)
Development tools handle massive context all the time. Why not use that same capability to manage meetings, projects, and daily decisions?
AI is already working. The question is whether you're working with it.
Data shows AI has already transformed work for those who adopted it. But most companies are still firing in anticipation, not based on results.