Building Got Cheap. Getting Chosen Got Expensive.
Adam Smith split price into wages, profit, and rent. The AI promise is that only profit is left. I believed some version of that for a while, and now I think the math is wrong on the first two terms.
Henrique Nobrega
Chief Technology Officer
Leader in digital transformation, AI, and educational products. Founder of Ctrl+Play and CTO of CNA.
Join my Newsletter
Thoughts on technology leadership, AI, and education. Straight to the point, no fluff.
No spam. Unsubscribe anytime.
We Write Documentation Nobody Reads (and It's Never Been More Useful)
Documentation always rotted, and we blamed the team's discipline. It was two other problems, and both of them collapsed almost by accident.
A Letter to 2044
When my daughter was born, I found myself imagining the world she'll live in at 18, in 2044. A letter with the predictions I actually believe — and what I'm betting will still matter beneath them.
The chasm between the demo and production
Why most AI projects look simple in the demo and take 10x longer in real life, and what changes when you are the executive at the wheel.
The Role Survived, but the Work Moved Elsewhere
Chapter 4 of Reshuffle shows that jobs don't vanish because tasks are automated. They vanish because the architecture of work changes. And that changes everything for leaders.
Doing the Same Thing with AI Isn't Transformation
Continuing Reshuffle: chapter 3 shows that adopting AI without rethinking how the system works is optimizing something that maybe shouldn't exist anymore.