You're looking at AI from the wrong angle
The book Reshuffle by Sangeet Paul Choudary changed my perspective on AI's real economic impact. It's not about doing things faster. It's about connecting what was fragmented.
Henrique Nobrega
Chief Technology Officer
Leader in digital transformation, AI, and educational products. Founder of Ctrl+Play and CTO of CNA.
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A chart at IFA 2026 that shows where the world stands with AI
At the Las Vegas show, a waffle chart showed 8.1 billion people by level of AI use. Most haven't used it yet. We're at the beginning of the wave.
I use coding tools to organize my life (and it works better than any productivity app)
Development tools handle massive context all the time. Why not use that same capability to manage meetings, projects, and daily decisions?
AI is already working. The question is whether you're working with it.
Data shows AI has already transformed work for those who adopted it. But most companies are still firing in anticipation, not based on results.
It's not about AI replacing you. It's about what remains when it does what you do.
By the end of 2026, AI will operate computers like humans. The question isn't whether it will replace tasks, it's what remains of you when it does.
3 decisions that almost broke Ctrl+Play (and how we reversed them)
Real stories of near-failures and what I would do differently today.