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Henrique Nobrega

Chief Technology Officer

Summary

Chief Technology Officer at Grupo CNA, leading digital transformation, data, and AI across 700+ schools. Founder of Ctrl+Play, scaled the network from 1 to 200+ units and led the acquisition by Grupo CNA in 2023. Currently driving initiatives such as CNA Hub (unified LMS), Nexus CRM, CNA One (ERP), and CNA Flow, connecting product, engineering, and operations to deliver nationwide impact.

Professional Experience

Chief Technology Officer of CNA Group

Oct. 2025 — Present

Currently leads the technology area of CNA Group. Maintains an advisory role at Ctrl+Play while leading the network's digital transformation. Responsible for strategic programs for system modernization, educational platform development, and implementation of AI-based solutions.

With a focus on product, data, and user experience, he leads initiatives that impact thousands of students and hundreds of units. His combination of technical and strategic vision directly contributes to growth, innovation, and strengthening of CNA in the educational market.

Founding Director of Ctrl+Play at CNA Group

2023 — 2025

With the acquisition, he assumed leadership of Ctrl+Play within the group, leading accelerated expansion through CNA franchises. He was responsible for the strategic integration of the brand, ensuring its consolidation as an essential part of CNA's educational ecosystem.

Acquisition by CNA Group

2023

After the expansion and consolidation of Ctrl+Play, the company was acquired by CNA Group. The transition marked the combination of the edtech's agility and innovation with the strength and capillarity of one of Brazil's largest education networks, expanding the brand's reach.

Founding Director of Ctrl+Play

2015 — 2023

Founded Ctrl+Play with the mission of democratizing technology education for children and adolescents. Developed the pedagogical methodology, proprietary ERP, student portal, and all digital infrastructure that enabled scaling the operation nationally.

As founding director, he structured processes, culture, and governance, establishing Ctrl+Play as one of the country's leading educational technology networks. During this period, he consolidated experience in network management, digital product, educational technology, and scalable growth.

Featured Projects

AI Applied to Education and Operations

Oct. 2025 — Present

Implements AI solutions for learning personalization, process automation, and operational intelligence, with strategic use of educational and business data for decision-making at scale.

Strategic Integration of Ctrl+Play into CNA Group

2023 — 2025

Led the integration of Ctrl+Play into the group, with accelerated expansion through the school-in-school model within CNA franchises. Structured processes, product positioning, and operational synergies to consolidate the brand as a technological pillar of the educational ecosystem.

Educational Platforms, Product and Data

Oct. 2025 — Present

Directs initiatives that connect technology, pedagogy, and user experience, strengthening the student journey and unit operations. Implements product vision and intensive use of data for operational efficiency, retention, and growth.

CNA Group Digital Transformation

Oct. 2025 — Present

Leads CNA Group's technology area, focusing on system modernization, evolution of corporate and educational platforms, and building a more integrated and scalable technological foundation for the network.

Education

MBA in Strategic and Economic Business Management

2017 — 2019

Fundação Getulio Vargas (FGV)

Bachelor of Engineering, Computer Engineering

2008 — 2012

Federal University of Itajubá (UNIFEI)

Skills and Technologies

Languages

Achievements